Monday 10 October 2011

The Rachel Zoe Project

This Thanksgiving I will be spending the day reviewing proper uses of semicolons and commas, spitting out a cliche free short story, and watching The Rachel Zoe Project marathon on CosmoTV. Right now they're showing all of last year's season 3 episodes, and the 2011 season 4 premeire is tonight at 8PM. For those of you who have never watched the show, here's a description I borrowed from CosmoTV's website:

The Rachel Zoe Project is a docu-drama that follows celebrity stylist Rachel Zoe and her team as they endeavor to take Zoe's business to the next level. In the series, the perfectly styled, go-to force among "it" starlets, fashion houses, beauty firms, and magazine editors will give viewers a fly on the wall look at how she juggles constant deadlines, fashion shows, and celebrity clients. Zoe will show viewers how her personalized touch has made her a household name by making over and styling models, private clients, advertising campaigns, editorial shoots, and runway shows in each episode.

In the thrid episode of season three Rachel's assistant Brad Goreski (also a style director) is trying to get clothing donations for a fashion show that Naomi Campbell is putting together to raise money to help those in Haiti. Brad sent out pitch emails that were all generalized when they should have been tailored to each individual designer,explaining why their clothes would be an asset to the show; as I feel Melanie would agree. He also didn't give enough information about the show which I don't think helped at all. One of his opening sentences read "I was wondering if you could help us out with a few pieces". I think it would have been more effective if he wrote something along the lines of "We would be honoured to incorporate some of your garments into our show"...or something along those lines.

Needless to say, poor Brad didn't get any donations from the emails he sent out! Had he been a CreComm student, he'd have been rolling in clothes ;)

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