Condom Advertisements

 *Sexual Content

 

It took me a few seconds to understand this ad, but it clicked once I saw the Durex logo in the top right corner. In my opinion, this ad is very creative and clearly a great time for it to be released. It would be funny, clever, and eye catching, even without the genius tagline. I’m not sure how the Olympics would feel about a condom company ad imitating their Olympic rings, but it doesn’t seem like it would be that big a deal. 

This ad from the same company however, is not my favourite. This ad was released mid-June in the UK, and although they have more leniency in the UK with what they can and cannot run, I’m still surprised that something like this made the cut. The ad was posted on their Facebook page and read “Poor woman...(or maybe lucky one)?” Durex was promoting their extra large sized condoms, and used an image that implied a woman was performing oral sex on a penis so big that it slit the edges of her mouth. I’m not going to go into great detail but as I’m sure many can guess, there a number of things that can be found extremely controversial about the image.

What do you think about the two contrasting ads? Funny? Offensive? Neither here nor there?

Best Dressed Male & Female of the 2012 CCMAs

Last night was the Creative Communications Media Awards, and I extend big CONGRATULATIONS to all the first and second year award recipients. I’m especially proud of the cute and quirky Kyle Jahns who won the Good Guy (or Gal) award, as it was well deserved. If anyone else had won, there would’ve been a definite uproar I’m sure. 

I would like to give out an award for the Best Dressed Male & Female CreComm student of the evening. The best dressed male was a first year student, soon to be a valuable member of the advertising field. He wore a swanky medium-grey suit, with a black dress shirt underneath. The lack of tie didn’t hurt the ensemble; in fact, it made it look better...chic and casual I’d say. Unfortunately I don’t have a picture of the strapping young gentleman...but most of you probably saw him last night.

The award for Best Dressed Male goes to....

KELLY MCGUINNESS! 

*Kelly also won best print ad for his Big Rock beer ad. Good job!

The award Best Dressed Female also goes to a first year student. Heads turned as she walked into the room, struttin’ her stuff in a sexy but modest, orange laced dress. Not everyone can pull of orange, but this brown-haired beauty did it flawlessly as the compliments continued to flow her way throughout the evening. 

The award for Best Dressed Female goes to.....

 LAINA HUGHES

 *Laina and myself shall be partners in crime as we tackle the life of PR students, next year!

Runner-up for Best Dressed Female is Chantal Verrier, who sported a sexy black dress, which had one strap going across the chest, and two going across the back. Her ensemble was completed with a beautiful silver necklace that was surely one of the main focal points of the evening. Absolutely stunning!

Looking forward to the Glitz N’ Glam the 2013 CCMAs will bring out next year. It will be the 10^th anniversary of the event, and I’m sure Josh and Liz have tons of goodies planned!

The Greatest Movie Ever Sold

Over reading week I watched “Pom Wonderful Presents The Greatest Movie Ever Sold.” I first heard about this moving in advertising class. There’s a trailer below but the just of it is that it’s a documentary about the world of product placement in movies. Some of you may not know this but many movies are reliant on getting advertisers interested in having their product shown in their movie, because advertisers pay a hefty amount for this type of publicity.   

The movie is directed by Morgan Spurlock, the same guy who directed “Supersize Me.” His mission throughout the movie is to fund it strictly through advertising. Pom Wonderful paid the most amount of money to be a part of this movie, and you can post their logo or drink in almost every scene. To me this was very effective because ever since I watched the movie, I’ve wanted to buy some Pom Wonderful because I’ve never tried it before. I had one in my hand at Wal-Mart the other day and almost bought a bottle, until I realised it was $4. Sorry Pom Wonderful, I’m a poor student.

Super Plate? Super Mug? No no, Super BOWL

I didn’t watch the Super Bowl. I find it mildly offensive that the Super Bowl has been around for years, but they have yet to make a Super Plate, or a Super Mug. Why discriminate against those dishes, why is the “bowl” so special?

I considered watching at least part of it, so I can watch the commercials. In advertising class we spent a couple of days talking about the commercials that air during the Super Bowl, how much people pay for them, and how people found it odd that this year they released some of these commercials early. I learned that aside from the hockey game? Baseball game? Oh wait, the football game! I learned that aside from watching to FOOTBALL game, a lot of viewers watch the Super Bowl just for the commercials.

This didn’t quite make sense for me, but after watching a few of the commercials in class, I realized I too would have enjoyed watching them during the game. I tried to watch, I really did. But my attention span for sports isn’t very long, and the commercials I did manage to catch, were mostly for CTV. I initiated a Glee marathon instead. But I did take the effort to YouTube some of the ones people are talking about. Here are three of my favourites...

 You can't go wrong with the combination of M&Ms and LMFAO

Now I know what you're thinking. The whole vampire thing has been done to death, (like that punn?) but I still like this commercial. At least the people at creative team at Audi knows what's trendy. So what do you say? Does this commercial make you want to join team Audi? 

Does it make sense? No. Is it funny because there's kids in it? Yes.