Over reading
week I watched “Pom Wonderful Presents The Greatest Movie Ever Sold.” I first
heard about this moving in advertising class. There’s a trailer below but the just
of it is that it’s a documentary about the world of product placement in movies.
Some of you may not know this but many movies are reliant on getting
advertisers interested in having their product shown in their movie, because
advertisers pay a hefty amount for this type of publicity.
The movie is directed by Morgan Spurlock, the
same guy who directed “Supersize Me.” His mission throughout the movie is to
fund it strictly through advertising. Pom Wonderful paid the most amount of
money to be a part of this movie, and you can post their logo or drink in almost
every scene. To me this was very effective because ever since I watched the
movie, I’ve wanted to buy some Pom Wonderful because I’ve never tried it
before. I had one in my hand at Wal-Mart the other day and almost bought a
bottle, until I realised it was $4. Sorry Pom Wonderful, I’m a poor student.
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